The event was contemporary design show, celebrating light and sound. The branding and advertising centered
around building a mysterious narrative for the one-night show while giving an overprocessed glimpse
at the visuals. The social campaign included Instagram ads, print posters, and video teasers.
The main video wall used audio-reactive visual effects to distort and mix video along with the event's
dreamy music. The motion work told the story of an urban-dreamscape, combining found-footage of Portland
and metropolitan life with scenes of floating jellyfish and swirling colors.
The "Light Booth" is a first of its kind projection-based photo booth. The guest is immersed in the projected
visuals while the camera takes a short, looping video that is then instantly sent to their phone.
The booth captured over 100 unique "living photos" and allowed users to easily share their experience
and become a piece of the installation.
User experience flow charts and detailed cable diagrams were used to map out the workflow and construction
of the Light Booth. The booth was operated by volunteers, so the user experience had to be easily
taught and understood by both the guest and operator.
As guests entered and exited, they passed the final installation, the "Live Wall." This motion tracking
projection used webcam data to create a digital mirror, allowing guests to dance, wave, and explore
the interactive display. The projection was built in MAX, using a series of video filters and effects.